Mamapreneur Business Incubator

held at Luma Yoga in Santa Cruz, California

(Or if you live somewhere else ---> other ways to work with me.)

Mothering and entrepreneurship go hand in hand. Both require exceptional creativity, patience, dedication, and vision. Both are deeply meaningful and rewarding work. Plus, you get the awesome flexibility that comes with being your own boss while raising a family, right?  

The problem is, both mothering and entrepreneurship can also be lonely, frustrating, and thankless if done in isolation.


Yet, the mom support groups are filled with stay-at-home moms or work-outside-the-home moms who are great to have as friends, but don’t really understand your business-building world.

And the business coaching groups are super expensive and not at all tailored to support family life, so you end up paying tons of money to get business advice that doesn’t even make sense for you. And where are your children supposed to be while you’re receiving all that expensive business coaching, anyway??

Enter. . .

The Mamapreneur Business Incubator!


What it is:

  • A committed group of brilliant women who are growing both humans and businesses, meeting regularly to receive support from an experienced mamapreneur coach and enjoy sisterhood and group accountability as they nurture their creations to their fullest potential.


What it isn’t:

  • A casual, drop-in support group for moms. There are already many great options for that in Santa Cruz.

  • An over-priced, under-delivered business mastermind that won’t actually make sense for your family-focused life.

  • A place to gossip or compete with each other. Our sisters’ success is our success, and we are committed to lifting each other up with compassion and mutual celebration.


Who it’s for

This group IS for you if:

  • You are a mother or expectant mother who lives in or near Santa Cruz, CA

  • You have a business or would like to start one.

  • You want to grow your business within a community of other brilliant mamapreneurs.

  • You want more time to work on your work, and more support for growing your ideas.

  • You are ready to commit to bringing your gifts to the world in a bigger way in 2018.


This group is NOT for you if:

  • You do not living within driving distance of downtown Santa Cruz.

  • You are happy with how everything is going in your business. No real challenges at this point. No desire for support with continued growth.


We welcome mothers of all races, backgrounds, religions, sexual identities, citizenship statuses, and level of physical able-ness. Discrimination, hate speech, and micro-aggressions will absolutely not be tolerated and will be addressed directly. We are committed to using our power and privilege not only to further our own work goals but to contribute to the ending of destructive systems of oppression that keep us from all moving forward together.


When we meet

>>> Mondays from 1:45-3:45pm at Luma Yoga in Santa Cruz, CA <<<


The first hour: 



Each mama has a chance to share what’s up with her work that week - what’s going well, what’s hard, and what she could use support with from me or the group. Then we spend some time doing group coaching for whomever needs it that week, and we end with everyone sharing what they will hold themselves accountable to do between now and the following week - whether it’s an action or simply to REST.


The second hour: 



We harness the inspiration and motivation while we’re in it, bust out our laptops, and spread out around the studio, lounge, and private wellness rooms to actually get some work done. Sometimes this looks like quiet, personal work. Sometimes it looks like brainstorming in small groups on a similar topic. And sometimes it looks like having a mini-conference with me to get some laser coaching support.


The whole two hours: CHILDCARE!!


And here’s my favorite part. . . childcare is available for the entire two hours, at no additional cost to you! (For kiddos between 6 months and 6 years old, that is. Babies under 6 months are welcome to be with their mamas in the group meeting.) You won’t find any business coaching or coworking space in Santa Cruz - heck, in all of California - with that kind of a deal.



This is an ongoing group and you may re-enroll as many times as you’d like over the course of your mamapreneur journey. However, to ensure group stability, quality, and cohesiveness, we ask that you commit to and pay for 3 months at a time.

There are three “trimester” enrollment periods per year:

  1. Winter: January through March

  2. Spring: April through June

  3. Fall: September through November

We do not meet during the months of July, August, or December - it’s just too difficult to accommodate everyone’s family, holiday, and vacation schedules. However, I am often available for private coaching during that time if desired.



We are currently FULL and building a waiting list for the Fall 2018 trimester

Scroll down for an application to be put on the waiting list. . .


The Investment

Ok by this point you’re wondering, how much does it cost??

For comparison:

  • My previous, year-long group program was $10,000/year.

  • The business coaching group program I joined when first starting out was $17,000/year.

  • Most business masterminds now run $500 - $2500/month

If you can swing those numbers, they are each SO WORTH IT! Remember, this is not a ski trip or a new sofa where you spend money and it’s gone. This is an INVESTMENT.

For example, after taking the super-scary leap and investing that $17K in a business coaching program, I went from making a few hundred dollars a month in my coaching practice to making six figures in two years - largely based on the tools I learned, but especially due to the support I got from the community.

I’m sure I don’t have to tell you that you are much more likely to reach your business goals within a community of support and accountability than staring at your computer screen at home by yourself.



HOWEVER, I know that as a mom, your time and money are more precious than ever. One of my goals for 2018 is to create programs and offerings that are truly accessible and transformational for as many women as possible, not just the wealthy ones or the ones willing to go into debilitating credit card debt. So you’ll  be happy to see that the investment for this group is MUCH less than the above numbers.


What you get

>>> Each 3-month trimester of the Mamapreneur Business Incubator includes:

  • 12 group coaching meetings ----------------------------------------------------------------- valued at $1200

  • 12 coworking hours ------------------------------------------------------------------------------ valued at $240

(Nextspace’s 3-day pass is $50/mo, Cruzio’s 5-day pass is $80/mo, & neither has childcare)

  • 1 hour-long private coaching session with Melanie -------------------------------------- valued at $250

>>> So the combined TOTAL VALUE of each element of the incubator is ------------------------- $1690

But your ACTUAL INVESTMENT is: $750!

Or two payments of $395

Plus, take an additional $100 off if you refer a friend who registers as well!



Every meeting includes FREE CHILDCARE for the entire two hours!

HALF OFF additional private coaching sessions with Melanie for the entire time you’re in the incubator! (So $125 instead of the usual $250/hr.)


How to join the group

  1. Fill out this brief application.
  2. I will contact you within one week to let you know if your application has been approved.
  3. If it has, we will schedule your visit - a time when you get to come participate in one of our meetings to meet the group and see if it feels like the right fit.
  4. If it does and there is an open spot, you can register immediately. Otherwise, we'll put you next on the waiting list. Currently we are at full capacity and building a waiting list for the Fall 2018 trimester.